The benefits of a website are quite numerous, as many of you already know. Nevertheless, every once in a while I still come across a small business owner, usually a solo service professional, who still doesn’t have a website. Usually they know that they need one, but just haven’t gotten around to getting one set up.
Sometimes the impetus we need to get something done is to remind ourselves of why it’s important in the first place. In this case, there are quite a few benefits.
You probably know some businesses who are doing phenomenally well without a website. I do, too. But I often wonder how much better they could be doing if they took the time to invest in one. And when I say “website,” I don’t mean an electronic version of that brochure they’ve been handing out for the past 10 years. I mean a legitimate, well-thought-out site that is designed to inform, engage and convert their audience.
Here are just a few benefits that come along with creating a usable website for your small business. Let me know why you think it is (or isn’t) important for a Small Business to have a website.
- Prospective clients can find you: This is one of the most important reasons to have a business website. People are looking online for your services. When they search, will they find your business? If they can’t find you, they can’t hire you.
- Prospective clients can learn more about you: People want to know more about the people they’re considering hiring. For B2B service professionals, this is especially important because even when you meet people in person, they will look you up online to learn more about you. When people search for you online, they should find a professional website that provides information about you and your business.
- You can convey your credibility: If someone is considering hiring you, they’ll want to know about you, your background, and your experience. A good business website should include an “About” page that provides this information as well as testimonials about your work.
- You can showcase your solutions: As a service professional, you help clients solve specific problems and your website can show prospective clients how you can help them (and if your business doesn’t help someone with a specific problem, you might need to rethink your business).