Social media marketing is quickly becoming one of the most important parts of marketing strategy. Businesses all over the world are discovering the ways social media can contribute to the success and growth in all areas of their company. According to Hubspot, 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses, while 80% of marketers indicated that their social media efforts increased traffic. With these types of statistics, the benefits of social media marketing can no longer be ignored.
Improved Audience Insights
For every business, the key to success is knowing your customers. Social media makes this easier than ever. Social networks allow you to see what your potential customers are talking about while getting to know them. Businesses should use these networks to gather consumer information to better cater to their needs and provide them with the information they’re looking for.
Improved Customer Service
Social media allows businesses to easily field customers comments, questions and concerns instantaneously. Although you may have a dedicated customer service department reachable through email and phone, it’s important to handle issues via the method of communication consumers prefer. Customers want to be assured that if they have a problem, they can easily be helped. Customers using one of the common social networks such as Facebook and Twitter, can communicate with you directly. This method also allows you to answer them in a public format that lets others see the quality of your customer service. This will also add a level of transparency to your business. According to Forbes, 71% of consumers who receive a quick response on social media say they are more likely to recommend that brand to other people.